New tourism film launched for Whyalla
Whyalla News. 9 November 2016
The Whyalla City Council recently made public a new tourism video showcasing the best of Whyalla to the rest of the world.
The video is a part of the council’s re-branding process, which has begun rolling out across the steel city, and encompasses a number of Whyalla’s key characteristics.
Council Tourism Development Manager Liz McNeill said that the film was a collaboration between Council, Regional Development Australia Whyalla and Eyre Peninsula, and the SA Tourism Commission.
“The film features local residents, whom many will recognise, enjoying the varied features that make up Whyalla, it captures our unique spirit and essence,” she said. “The film has been launched to coincide with Whyalla’s rebranding and feedback suggests it is generating immense civic pride in our city and lifestyle.”
“To date it has been viewed nearly 4000 times to date on YouTube and shared both nationally and internationally.”
Mayor Lyn Breuer said the aim of re-branding was to ‘redefine’ Whyalla and highlighting the positive aspects of the city.
“Whyalla’s new brand has been developed to highlight the city’s existing strengths, its elements, and represents all of the facets of Whyalla.”
“These include destination marketing, tourism, lifestyle, events, economic development, industry and urban planning,” she said.
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